Thursday, September 6, 2018

New Polaroid Original vs FujiFilm Instax

New Polaroid Original vs FujiFilm Instax
New Polaroid Originals OneStep 2 camera


Ever since Polaroid company stopped making their analog cameras in 2008 FujiFilm Instax series has become the dominant force in Instant camera market. Even thought Polaroid still tried to keep their market share with new digital instant cameras people would still go for Instax series cameras like Fuji Instax Mini 8 , Instax Mini 210, FujiFilm Instax Mini 90 etc. Instax film could be found in all online stores as well as many local camera stores. Even after 10 years Fujifilm seems to have no intention of going digital for instant photo cameras. When it comes to New Polaroid Original vs FujiFilm Instax , there was no competition at all.

But There is an important event happened in 2017. Impossible Project Co. bought Polaroid Co and merged both companies under the name Polaroid Originals. There is a good chance this could be a game changer in Instant photo camera market. The main reason why Polaroid failed because of their crappy managements. They were trying to cash the reputation of Polaroid brand name by selling cheap camera for high price or decent new digital instant cameras for even higher prices. Impossible Project Co. had been focused on manufacturing Instant Film packs for old Polaroid analog cameras such as Polaroid 600 series, Polaroid SX-70 series etc. 

Now after taking over Polaroid Co. they have started focusing on Old analog instant cameras again. Polaroid Originals OneStep 2 camera has released which is one of those popular models back in days which uses Polaroid 600 Film packs. Price is cheap too. You can buy it for less than $150. Photo print cost about $3.

So We can expect some new competition between New Polaroid Original vs FujiFilm Instax. This good for Polaroid and instant camera users. They will try hard to improve quality as well as make price lower. Fuji has already released a new line of Instax film camera called Instax Square instant camera series. Also there is a new model series for Instax Mini series. The successor of Instax Mini 8, FujiFilm Instax Mini 9 camera.

So hopefully there will be more cheap Polaroid camera models arrive the market. Maybe they will start manufacturing some of those old models, if they find a way to do it cheap. Same time There will be competition from other camera companies like FujiFilm, Lomography, Kodak etc. These companies will do their best to release cheap instant camera models.

So the future probably is  brighter than we expected for instant camera market. These cams will never able to digital camera market but people still love to get that old feeling of having a photo printed instantly. Plus it will be great for weddings and such events.

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